Parasitism: from product to parasite



The real brand building is not born on the shelf, but parasitic in the user's life and social culture. Otherwise, this brand is a source without water and a tree without roots. Brands are not born from the production line, but from the hearts of consumers.Good product design should focus on: pain points, rigid needs, and high frequency.

 

When doing marketing, you should not only focus on your own products and competitors, but also care about the social psychology and values behind user behavior and needs. After all, culture is the determining factor behind all phenomena. It is impossible to create good products and brands without paying attention to the user's life scenarios and understanding the social and cultural psychology. A great brand must be rooted in life and derived from social culture. To be a brand is to do CP with consumers. To allow consumers and product products to co-creat co-creat, parasite parasite.

For today's branding and marketing, it can be said that without deep insight into culture, there can be no effective operation of content.